Grocery loyalty cards

I can see the point of using loyalty cards because in some ways they do help out the customer, but I also learned some things in this specific part of the chapter I didn’t realize before. I think it is smart to keep a track of what items are bought the most at each specific store, to make sure they provide deals and coupons for the customers that buy them, as well as making sure to keep in stock those items that do sell a lot. On the other hand, I’m not sure that is all worth the fact that affiliates can then share your information, what you like to buy, etc. with other affiliates. Like the book says once you get one of those loyalty cards, every time you use it, that transaction is recorded and ultimately is a bit that can never be erased. If you are trying to be more private in certain aspects of your life, this is definitely one area that can be avoided by paying a little bit more for keeping certain information to yourself. I personally am not sure where I stand on this issue because I see good and bad in both sides, especially since I do have one of these cards for a local grocery store. When it comes down to it though I don’t know if I am comfortable with sharing everything I buy every time I go to the store with other stores, etc., even if with the fact that I have nothing to hide. It’s interesting to learn and go more in depth of how we reveal more of our personal life in ways you wouldn’t expect, like your grocery shopping list.